If you are like most successful attorneys – how you present yourself to juries, prospective clients, and your peers is always important. This is why you should always invest in the best looking website possible. And while most attorneys agree that online video is important I am amazed by the lack of quality on most attorney videos I see. As the internet has become more competitive, it is essential that you make an immediate GREAT first impression with a prospective client.
Online video is very different from typical lawyer commercials you will see on TV. TV commercials are usually loud and obnoxious because they are fighting to get your attention, while online video is a “lean forward” experience, meaning users who click on your video actually want to hear what you have to say. They are comparing attorneys and utilize video as an important qualifying step in hiring you.
iLawyermarketing, the company I work for, consistently produces the best legal videos in the industry. We produce two kinds of video. The first is a commercial caliber production where our team goes to your firm and produces a very high level piece like the one below. I just got back from a film shoot in Long Island NY. These shoots are fun in that the entire firm is involved.
The 2nd style is our documentary format where we shoot 10 minutes of finished video at our HD video center in San Diego. Here are some recent examples: Again please notice the quality of the production
Even if you cant afford professional video like the above it is still important to have video on your site, particularly if you are getting great SEO results. Our client James Kristy who ranks for Insurance Bad Faith in Los Angeles did a great job producing his own video for his website:
While this video is clearly not at the same level as the videos above, James is constantly being told that the content of his video(s) led people to contact him over his competition.
Youtube has definitely lowered the standard for video production – most people are used to seeing low quality amateur productions online. This exactly why you should aim to standout by producing the best quality video you can.