Little Things Make a Big Difference

When you send e-mail out to your clients, you may include a link to something on the web.  Perhaps an article like these examples: 

• New York Times: http://www.nytimes.com/2010/08/30/us/30bprefinery.html?_r=1
• AZCentral: http://www.azcentral.com/news/articles/2010/08/30/20100830arizona-utah-deputy-shooting-capture.html

Those links are 100% accurate, and 100% ugly.  A free link-shortening service like bit.ly will convert those links to:

• New York Times:  http://nyti.ms/BPtoxicspill
  
• AZCentral:   http://bit.ly/suspect_captured

Bit.ly can track how many people actually clicked through to the article, enables you to "brand" your shortened links with your firm name, and much more.   Use it to make it easier on your readers.  All this is doubly true for links in printed materials.

How to Avoid a Business Bankruptcy

Avoiding Bankruptcy BLOG with Internet Marketing

Bankruptcy Attorney and internet guru, Joseph McDaniel, just launched a BLOG aimed at helping business owners avoid bankruptcy. His advice is centered on making the most out of online marketing - particularly the free kind. Each week he will be dispensing helpful advice on getting more out of your web presence. Here is the link to his BLOG http://marketonlineformyfavoriteprice.blogspot.com

Woodland CA Personal Injury Lawyer

Woodland CA Accident Attorney

Congrats to Frank Crum on the release of his new website: www.woodlandlawfirm.com I had the pleasure of meeting Frank at a recent Rainmaker Retreat in San Francisco. Frank is a successful general practice lawyer in Woodland California.

Attorney At Law - August Issue

Attorney at Law Magazine

The August edition of Attorney at Law Magazine just hit newstands. To access an online version of the magazine click here. The magazine features a number of great stories including a great piece on Tempe DUI attorney, Craig Rosenstein.

As always I provided an article on attorney marketing. The back page ad featured the website of Judith Morse, a prominent phoenix family law attorney. She was gracious enough to provide a nice testimonial for FindLaw and myself.