Phoenix Legal Networking Event - June 23rd

Phoenix Legal Networking Event

Wednesday, June 23rd
5:00-7:00pm
Location:Monti's
100 South Mill AvenueTempe, AZ 85281.
15 mins from downtown & airport
View Larger Map

Seminar Topic:Unlocking the Secrets of Social Media: Using LinkedIn and Avvo to Generate New Clients (Part 1)
By Stephen Fairley, CEO of The Rainmaker Institute

Join us and discover:
Practical tips for attorneys just getting started on social media
Case studies from law firms currently using social media
Why social media is a fundamental shift in our communication method
What's working and what's not for law firms
How to start tracking your results
8 steps to get started with LinkedIn
How any attorney can use Avvo to get more business
Ways to quickly boost your Avvo score

Richard Plattner Donates Rare Law Books to the ASU Legal Library

Richard Plattner Gives Back to ASU

Richard Plattner, a certified specialist in personal injury and wrongful death, donated $40,000 worth of rare legal books on English Legal History to the Sandra Day O'Connor Law School Library.

The books are located in the English Legal History room, which is located on the basement floor of the Ross-Blakely Law Library. The regular collection is in open stacks and available to the public. The antiquarian books have limited access requiring staff assistance and must be used with the special procedures traditionally employed by research libraries and archival institutions.

2007 Honda Accord For Sale - East Phoenix, Arcadia Area 85018

2007 Honda Accord EX-L - $16,400

Private Seller Showing it at their home near 56th and Indian School Rd. 85018

One owner vehicle, this reliable, automatic 4 cylinder 2007 Honda Accord has just 29,700 miles. It's in great condition and features leather seats, Am/Fm 6 disc CD audio system with XM radio, dual-zone climate control, power moonroof, seats, steering, windows and door locks. Safety features include front and side airbags, anti-lock braking system, daytime running lights, security system and latch system for child seats. This Accord is energy efficient receiving 24 MPG in the city and 34 MPG on the highway. If interested call Heather at 602-369-4568.

Jose Penalosa (R) Runs For Congress - A Republican Against Arizona Senate Bill 1070

Joe Penalosa For Congress

Arizona immigration attorney, Jose Penalosa is running for Congress!

Joe is vying for the 4th Congressional District, a seat currently held by Ed Pastore (D). Joe is a moderate Republican who felt compelled to join the race after the passage of State Bill 1070. As an experienced immigration attorney, Jose understands the issue of illegal immigration at both a local and federal level. He is a articulate and much needed voice of moderation on this important issue. Campaign watchers point out that Joe is the Republican's only chance of winning in the heavilly hispanic and democratic 4th District.

To learn more about Joe and his campaign please visit his website http://www.joepenalosa.com/

Did You Know??? Joe's father migrated to the United States from Mexico and served 3 tours in Vietnam as a US Marine - retiring as a Master Gunnery SGT.

Attorney At Law Magazine - June 2010

Attorney At Law - June 2010

The June edition of Attorney At Law Magazine just came out. The magazine contains some great feature stories on Phoenix law firms including The Law Offices of Scott David Stewart and Righi Hernandez.

This month, with the help of Sr. Findlaw designer, Joe Lover, I wrote an article on the 7 most common forms for legal website designs:


Designed to Sell: Websites That Invite New Clients to Call

A good website design is not just a pretty picture. Effective website designs answer three questions within five seconds of a potential client reaching your website: (1) Who are you and can you help me? (2) How can I contact you? (3) Why should I choose your law firm?

Five seconds to make an impression! That’s a tall order, so I asked a FindLaw senior designer (Joe Lover) to tell me more about the process and goals of effective legal website design. (By the way, FindLaw web designers focus all their creative energies and experience on legal websites, not on websites for other markets.)

At every step of website design, from the beginning to your final approval, attention should be on how the design will look to potential clients.

Who Are You and How Can You Help?
People who come to your website want to know they have come to the right place — and they want to know fast. That means your name should be clear, and your practice areas should be obvious. This information is important, but that doesn’t mean it needs to be big. An experienced designer will make sure the branding information is balanced with other elements so that it is easy to find, but not overwhelming.

How Can I Contact You?
No one who visits your website should have to search for a way to contact you. That means your phone number and e-mail contact should be obvious on every page. At FindLaw, we usually make that information very visible in the top right corner. It will be in other places, too, but we make sure it’s easy to find.

Why Should I Choose Your Law Firm?
Visual and verbal messages should work together to give potential clients a reason to call. Free consultation, we’ll come to you, weekend appointments, available 24/7, free parking — messages like these can establish your firm as approachable and easy to work with.

The messages you select, both visual and verbal, should reflect your firm’s personality while always remembering the goal of appealing to a potential client. It is tempting to make design decisions based on our personal preferences, but the best design decisions are based on what’s best for the business.

A Good, Usable Structure Is the Core of Good Design
A logical, clear structure makes it easy for the person who is looking for an attorney. That means having intuitive navigation, a logical flow to the website. Don’t make the user have to think about what link to click or what page to go to. It should be obvious. If the user is taken on a wild goose chase through pages that are not relevant to his or her search, that potential client is likely to become someone else’s potential client.

Long lists of website pages can be hard to see and hard to read. If your site has 15, 20 or more practice area pages, find a logical way to group the pages. Our designers try to keep lists of pages to eight or fewer. By grouping pages logically, the user does not have to comb through irrelevant information (in the user’s opinion) to get to the information he or she needs.

Pay Attention to the Visual Tone of Your Website
The images, type font and flash elements all contribute to an overall impression. Those elements and the copy should reflect the personality of your law firm.

For example, an aggressive law firm may use highly contrasting colors and a sense of urgency in the messages. An older, established law firm that emphasizes its values and history may show its personality (and appeal to its preferred clients) by using a monochromatic color palette. A business law firm may prefer a sleek, professional look with a small call to action.

The visual tone of your site should make perfect sense to the potential client.

On many sites, law firms add flash and video, both of which keep the prospect on the site longer and help make the experience more useful and relevant.

What Is the Competition Doing?
Yes, it is a good idea to see what your competitors’ websites look like, but it is not a good idea to look like your competitor. Do something different, something that sets you apart and gives the potential client a reason to call you. When everyone else looks alike, they all blend together.

Let’s Get Rid of the Myth of the Fold
The “fold” is a term related to newspapers in news racks. A newspaper would put the best stories “above the fold” in order to appeal to more readers. On a website, the fold refers to the area a reader can see without scrolling. That leads some law firms to want everything important packed into the top five inches of the home page. That creates clutter — and clutter is ineffective.

Studies show that 91 percent of web users scroll. There is another fact to consider, too. At one time, most people had the same size computer screen. Today, people do web searches on big screens on their desks, on laptop and netbook screens, and on mobile device screens. Yes, some information should be as close to the top as possible — answers to the three questions above. If the user has those answers, then the user is likely to scroll for more information.

Can Design Help Search Engine Optimization?
At FindLaw, all the essential elements of a website are integrated. Search engine optimization (SEO), content and design work together to assure a good experience for your potential clients and profitable business for you. Our designers, working with SEO consultants, use subtle but effective techniques to enhance SEO results.

Be Ready to Talk to Your Designer
The more information you give your web designer, the better the results will be. Look at other sites. Tell your designer what you like and what you don’t like. Let the designer know the types of images you think might work best for your firm and your client base. At FindLaw, we have a library of more than 2.2 million photos that we can use. If you want photos of your office, attorneys and staff, we recommend hiring a professional photographer.