Tuesday, March 31, 2009

Shannon Thompson Wins February Design of the Month

Congrats to Beale, Micheaels & Slack and designer Shannon Thompson for winning the Arizona Legal Design of the Month for February! The understated yet elegantly designed personal injury site narrowly edged out Snyder & Wenner's nursing home abuse site.

The winning site incorporates scrolling verdicts and an interactive flash element that highlights the firm's significant accomplishments. This is Shannon's third award, having won previously for http://www.sdslawaz.com/ (Jan '08) and http://www.surrano.com/ (July 'o7). In what is the ultimate compliment to a designer, Shannon's sites always seem to perform well over the long term - successfully converting visitors into clients.

Saturday, March 28, 2009

Online Video vs. TV Video

Lean Forward vs. Leaning Back

The big difference is our ability to deliver what advertisers call a ―"lean forward" experience versus the traditional TV experience which is considered a ―"lean back" experience. This is why so many TV commercials are loud and annoying because the audience is disengaged, leaning back in their easy chair, thinking about something else so the advertiser has to ―hit them over the head with their message. On the Web, video viewing is much different. It’s an engaged person choosing to watch your video and because they are ―"leaning forward" listening to every word it’s very important that the lawyer comes across as knowledgeable, believable, and trustworthy. Just as a Web site visitor judges the credibility of a Web site in less than five seconds an online video viewer will judge the credibility of a lawyer in an instant. If their video is not high quality or convey the right message, the viewer will leave.

OTHER BENEFITS OF ONLINE VIDEO:

Timely - Unlike TV advertising which aims to stuff as many ads in 3 minute breaks as possible, your online video is your time with your viewer. Studies show that online video clip viewing is optimal if kept under a few minutes and is why we try to keep your message to about a minute.

24 x 7 - Your online video is constantly working for you, 24x7, day-in and day-out. Consumers can view your videos on their time. You don’t have to worry that they’ll miss your message like TV. Popularity Online video, much like the rest of the internet, is out-pacing most other consumer forms of information gathering, while traditional forms like print, radio and TV continue to decline.

Cost - Typically, online video costs much less than a broadcast commercial when you factor in the production costs and air time. Other outlets like local cable or satellite are quickly becoming saturated with ads making it harder and harder for advertisers to cut through the clutter.


Phoenix Bankruptcy Video

However, the biggest reason to add video is conversion. After adding a FindLaw produced video to her bankruptcy website, Mari Jo Clark saw an immediate jump in activity and reduced the number of no-shows substantially. She was most struck by the number of new clients who naw talk about the video and insist it was the major reason for making the initial appointment.

Friday, March 27, 2009

Rosenstein Gets Results in Arizona DUI cases

Scottsdale DUI attorney, Craig Rosenstein has been on a tear lately in the courtroom. He has gotten a number of his client's cases dismissed or reduced significantly.

Craig's singular focus on DUI, allows him to stay ahead of the science of DUI cases, important since the State uses increasingly sophisticated blood tests and breathalyzers to prove their case.
Craig is also supported by a top flight and experienced support staff. Craig and his staff provide detail-oriented, individualized representation for your DUI defense. I have provided a list of some his recent DUI results;

Wednesday, March 25, 2009

Unique Legal Web Site Released

What a cool site! Congrats to designer Mark Spurbeck on this truly unique and creative design for the Working Law Group in Ventura California. The flash animation is just awesome and depicts an old grainy film reel - complete with black and white photos of workers.

Sunday, March 22, 2009

If you got it....flaunt it

While modesty is normally a trait to aspire to, being too modest on your website may lose you clients. The online landscape for legal marketing gets more competitive every day. therefore its important that you do all you can to distinguish yourself from others.

Your website should highlight awards you have received, significant verdicts and settlements, and organizations you belong to. Owens Patterson and Owens, a Santa Clarita personal injury law firm, does a wonderful job of this, using flash to rotate significant case results and awards for their car accident and motorcycle accident sites. Any visitor to the site is left with impression that the firm is extremely accomplished.

Two new Arizona sites, from Snyder Wenner and Beale Micheaels & Slack, both use scrolling verdicts to highlight their amazing track record of accomplishment. For the Beale Micheaels site, the designer used interactive flash to further highlight their success. Clicking on any of the green buttons will flash load some of the compelling reasons why someone should hire them.





Are jurors looking at your website?

The answer is likely yes, based on a number of recent high profile trials in which jurors admitted doing online research during the trial. The New York Times recently reported the mistrial of a major criminal defense trial in Florida when 8 jurors admitted doing online research on the case. In a Pennsylvania corruption case, a juror was caught posting updates of the case on Twitter and Facebook.

Given this unexpected reality, its more important than ever to have a website that properly reflects your firm. In addition, your legal website offers you an opportunity to communicate with jurors - (even though they are not supposed to be checking)? This is a big reason why trial lawyers should consider having a video placed on their site, as it allows the lawyer to communicate directly with a juror. Websites like www.azmedmalatty.com and www.seriousinjury.org both offer great examples of videos that appeal to prospective clients and potential jurors.

Saturday, March 21, 2009

Michael Zdancewicz Joins Schneider & Onofry

Michael Zdancewicz, an experienced construction and collections attorney, recently became a partner of Schneider & Onofry. Michael has earned an AV Peer Rating, the highest, from the Martindale-Hubbell legal directory, which is defined as: "Very high to preeminent legal ability and very high ethical standards as established by confidential opinions from members of the Bar." Mr. Zdancewicz attended the Arizona College of Trial Advocacy (1992) and was a speaker for Lorman Seminars, Advanced Collection Techniques (November 2004); Collection Practices in Arizona (November 2005).

Mr. Zdancewicz has represented contractors and suppliers in all aspects of construction litigation. Mr. Zdancewicz has successfully asserted bond claims against sureties and pursued lien foreclosure litigation on behalf of suppliers and contractors.

Schneider & Onofry is a boutique law firm with offices in Phoenix and Yuma Arizona.

Thursday, March 19, 2009

Impact of Custom Photography on Legal Websites

The Design of a site can be dramatically enhanced by hiring a professional photographer. While FindLaw has access to a huge library of stock images and photos, nothing makes a site pop off the page more than custom photography. Besides just looking better, it also personalizes your site. The site to the right is from Wilson Goodman & Fong P.C., a Gilbert law firm that uses flash to rotate a number of custom pictures of the lawyers and their building. Here are some other examples of sites that take advantage of some great custom photography;

www.hillcompanyllc.com
www.dempseyandkingsland.com
www.kristlaw.com

To incorporate custom photography in the design, make sure you schedule a photographer to come out right away so that we can integrate them into the new design. Of course we can also add photos at any time by working with your account manager.

Sunday, March 15, 2009

So You Want To Host Your Own Site....

Hosting a website sounds simple - just get your own server and you never have to worry about paying a hosting company like FindLaw. While it sounds reasonable, I ran into an attorney recently who tried this and rues the day he attempted it. This particular attorney is no novice when it came to technical ability. In fact, the software engineer turned lawyer is something of a web savant having built a number of sites and BLOGs over the years. His knowledge of the Internet is voluminous - having pointed out a few tricks to me during our meeting.

The problem came when someone hacked into his server and maliciously started optimizing his site for pornographic keywords. Besides the obvious problem of showing up on the first page for derogatory terms, Google labeled his site as pornographic. This meant that Google would only show to people who had the adult content filter checked off - meaning the majority of Americans would never see his site. A shame since the site is extremely well written and offers a great search experience for his particular area of practice.

Thomson Reuters FindLaw takes server security extremely seriously. In addition to having multiple levels of redundancy built in, many of our servers are housed in an underground shelter that is both bomb and airplane crash proof.

Arizona Products in 2009 NCAA Tournament

My other great passion (besides online legal marketing) is college basketball. Having played for Dino Gaudio at Army, I will be rooting hard for Wake Forest to win it all. In watching the various conference tournaments this week, I was struck by how many Arizona high school products are now making an impact in Division 1. When I graduated in 1992 only 4 players from Arizona received division 1 scholarships. This year there are no less than 45 Arizona products playing division 1 basketball - many of whom will be playing in this year's NCAA tournament. Here is a rundown of Arizona prepsters to watch and root for in this year's tournament;

Lee Cummard, BYU The former Arizona player of the year at Mesa High School, is now one of the best small forwards in college basketball. After a 23-8 year, BYU has a good chance to be a #6 seed in this year's tournament

Gavin Edwards, UConn An athletic, 6'9, role player for one of the best teams in the country. I know UCONN grad Ken Chase will be rooting for Gavin and the Huskies to win it all this year.

Ty Abott, ASU If ASU has any chance of advancing in the tournament they will need to get scoring production from someone other than James Harden. This former Desert Vista sharp shooter is certainly capable.

Tremaine Townsend, Cal St. Northridge. A 6'9 Center and former Phoenix North star, Tremaine grabbed 12 rebounds in their NCAA tournament clinching win over Pacific in the 'Big West' Championship.

Harper Kamp, California. A 6'8 bruising post player for Cal, Harper averaged close to 20 minutes per game for the 22-10 Golden Bears - who are a virtual lock for an at large tourney bid

On the Bubble...

Lawrence Westbrook, Minnesota. The former Chandler Wolves star is the leading scorer for Tubby Smith's Gophers. A bubble team at 22-10, Minnesota has a convincing resume with an impressive neutral court win against Louisville.

Zane Johnson, Arizona. A freshman 3 point specialist for Arizona, Zane is a former star for Thunderbird High School where he played for head coach and trial attorney Buddy Rake. Arizona is definitely on the bubble this year.

Mickey McConnell, St. Mary's. The former Mesa Dobson star is the back up point guard and a key contributor for the Gaels. McConnell is the latest in a long line of Arizona products to play at St. Mary's. Todd Golden, the son of Phoenix attorney Scott Golden, was a starting guard for last year's NCAA tournament team.

Kevin Coble, Northwestern. With their opening loss to Minnesota in the Big Ten Tournament, Northwestern can only hope for a NIT bid. However, the Wildcats had one of their best years ever with 6 wins against top 50 teams. Coble, from Scottsdale Christian, led the team in scoring (15.5) and rebounding.

Wednesday, March 11, 2009

Worst Legal Website Designs

In this site I am constantly promoting exceptionally designed legal websites. In this post I thought I would change things up a bit and feature some sites that dont quite measure up. Enjoy...

1) Behold the great www.runnelslaw.com! Lucky visitors to this mystic portal are transported to Middle-earth and simpler times. Have you been assaulted by an Orc? Do you have a toxic tort case against Balrog? …and who doesn't? Did your neighbor's Warg get into your lembas? If so, you need the help of Attorney Runnel, a barrister Iluvatar who will solve your legal issue with simple hexing or an 11 sided die. Summon your messenger, help is only a day's ride away.


1995 called and they want their website back!

3) www.brentbuckman.com This Florida criminal attorney is very proud of his appearance on season 5 of the "Apprentice" - very, very proud! Donald Trump thinks he is smart but I don't know how smart it is to use 10 different font colors in a site. "Hey Website....Your FIRED"



One of my all time favorite sites. These guys really don't like Alligators or apparently, well spoken attorneys.

Nothing says "capable and distinguished lawyer" like a talking computer generated avatar - set right in front of the attorney's picture.

Special thanks to Dan McLaughlin for helping to assemble this list.

Tuesday, March 10, 2009

AAJ Convention - Moved and Rescheduled to San Francisco July 25-29

I heard from a good source that the annual American Association of Justice (AAJ) convention, originally scheduled for July 16-19 - will be moved to San Francisco July 25-29.

The change in venue was precipitated by the planned protests that were to be held outside the Manchester Hyatt by the LGBT community and San Diego Labor Movement.

-The LGBT community will be legally picketing the Manchester Hyatt due to its owner's outspoken support and fundraising for proposition 8, the recent ballot initiative that discriminates against the LGBT community. Doug Manchester raised over $125,000 in support of the proposition.

-The Labor movement is picketing due to Manchester's Hyatt's unfair labor practices, allegedly forcing housekeepers to clean more rooms than housekeepers at other Hyatt hotels, including the other Hyatt hotel in San Diego. In 2006, housekeepers began lunch hour protests against working conditions in the hotel, saying that their daily room quota had been increased from 17 to 30 rooms per shift.

While I was excited to go to San Diego in the summer, I welcome the decison of the AAJ to move the venue and stand up for the principles it was founded on.

Monday, March 9, 2009

Reporting Bad Behavior to Google

The major search engines (Google, MSN and Yahoo) all have one ultimate goal in mind; providing the best possible search experience for their users. They do this by consistently providing the most relevant results. Unfortunately, there are many who seek to undermine the search experience by tricking or "spamming" the search engines into featuring their site over others. Historically, there are a number of ways they have done this.

Cloaking: Using text with the same background color in order to create invisible or hidden text. A Phoenix criminal attorney was caught doing this - hiding the names of other prominent criminal lawyers on his site, so that his site would come up in searches for their names.

Duplicate Content: Doorway pages that have identical or nearly identical content. Many of the new patents that the search engines have applied for recently - deal with better ways to identify duplicate content on the web. Its important that each site or landing page provides a unique and helpful search experience. Earlier this year - a Scottsdale criminal lawyer was caught taking the word for word content from another criminal lawyer's website - (even forgetting to take out the name of the other attorney). However, Google had seemingly penalized the site months before, as the site was absolutely invisible in the search results. Ironically, the site only started to rise after the duplicate content was taken off and new custom content was added.

Cybersquatting: This is where someone uses a domain that closely resembles another popular domain - whose only purpose is to get traffic from someone that makes a typo.

Keyword Stuffing: Overuse of keywords or tiny text to "enhance" your ranking is a big no no. First and foremost, content should be used to advance the search experience and not used to manipulate search results.

Using Deceptive Linking Practice: Users to a site should be able to navigate with ease and should never be tricked into going someplace that they dont intend to go. Clicking on a link that mysteriously takes you to an online gammbling site would be an example.

Today, the search engines are adept at picking out these methods and dealing with offenders through their ranking algorithm. However, they still allow users to report suspected violations of their webmaster's guidelines. To report a suspected violation in Google click here. Anyone suspected of violating MSN should email; reportspam@inktomi.com

Sunday, March 8, 2009

Attorneys on Craigslist

I am often asked whether its a good idea for an attorney to post an ad on Craigslist.org The answer is absolutely - if you have the time.


Craigslist.org is one of the most visited websites in the World, getting over 9 billion page views a month. For no cost at all you can post a free ad under Phoenix Legal services. If you do post an ad, its a good idea to add a live link to your website within the craigslist ad. You can do this by typing the following script in the body of your ad;










The resultant link would look like this;

Phoenix Legal Marketing CLICK HERE


Just replace the web address with yours. You can put any phrase in place of "Phoenix legal marketing", some may choose to just retype the web address. *While Craigslist is a free way to drive qualified traffic to your site, posting an ad will not help your organic ranking. This is because all Craigslist links are blocked from passing on any link value. *special thanks to Jim Ray and Brian Vogel who both provided me with information on this subject.


Did You Know???
Craiglist founder Craig Newmark started the service in 1993 as a series of emails, sent to friends, about local events in the San Francisco Bay Area.

Nationwide is "Not" on Your Side

Well that's what two of their policy holders think. Arizona bad faith insurance lawyer, Shane Harward recently sent me the details of a bad faith insurance case he successfully resolved. The case involves Nationwide insurance and highlights the poor treatment that two policy holders received from them...

"At the beginning of a long awaited family trip to Idaho in September of 2006, Ms. Laux and her mother, Ms. Brown, were the victims of a high-speed, hit-and-run collision. Ms. Laux and Ms. Brown were forced to file an uninsured motorist claim with their insurance company, Nationwide Insurance Company of America / Allied Insurance Company. Based upon Ms. Laux's and Ms. Brown's experience, it was their opinion that the advertising slogan of "Nationwide on Your Side" may be an effective marketing campaign with no substance when a valid claim is attempted to be resolved by those who pay premiums to Nationwide Insurance Company.

Just a few miles from the Phoenix, Arizona (Sky Harbor) airport, a vehicle traveling approximately 90-95 miles per hour smashed into the back of Ms. Laux's and Ms. Brown's vehicle, and fled the scene of the collision. Ms. Laux's vehicle suffered over $10,000.00 in property damage and both Ms. Laux and Ms. Brown were injured. Because this family trip had been planned for several months and was extremely important for not only Ms. Brown, but her daughters (Ms. Brown had two daughters besides Ms. Laux) as well, Ms. Laux and Ms. Brown attempted to continue on with the family trip as planned. Shortly after arriving in Idaho, because the pain became so severe, Ms. Laux and Ms. Brown sought treatment at an Idaho Urgent Care facility. At that time, Ms. Laux's main problem was noted as neck and low back pain. Ms. Brown suffered from pain in her neck, back, and right shoulder. The Urgent Care doctor prescribed anti-inflammatory and pain medication for both Ms. Laux and Ms. Brown and instructed them to follow up with their primary care physician when they returned home to Arizona. Ms. Laux and Ms. Brown followed up with their primary care physician at the Mayo Clinic and Hospital. Ms. Brown suffered from severe low back pain for over two years and tried multiple rehabilitative efforts including therapy, modalities, manual techniques, exercise instruction, and SI joint injections. Ms. Brown to this day continues to suffer from severe low back pain which at times radiates down her right side. Ms. Brown incurred approximately $6,000 in medical expenses because of treatment related to this incident.

Prior to this collision, Ms. Brown was an extremely healthy, active, and independent 82-year old mother, grandmother, and great-grandmother. Sadly, Ms. Brown not only lost her health and activity, but her independence. Ms. Brown regularly volunteered at a local elementary school and assisted one of the first grade teachers. This volunteer work was incredibly important to not only Ms. Brown, but also to all the children. Following the collision, Ms. Brown tried to assist with her first-grade class but was unable to do so because of the severe back pain.

Ms. Laux suffered from cervical pain, pain in the mid to low thoracic area, and increasing pain and instability to her left knee. Ms. Laux had extensive treatment including prescription medication, physical therapy, and two surgeries on her left knee. Ms. Laux incurred approximately $38,000.00 in medical expenses because of the treatment related to this incident.

Nationwide Insurance Company assigned adjuster Courtney Martin to handle the uninsured motorist claim. Nationwide refused to consider the injuries to Ms. Laux's knee as part of the claim. Nationwide also refused to explain the factual or legal basis for its position and during the claim, Ms. Martin misrepresented conversations she had with Ms. Laux and Ms. Brown.
On November 28, 2007, Nationwide offered Ms. Laux $8,190.00 to settle Ms. Laux's injury claim and $6,194.00 to settle Ms. Brown's injury claim. Ms. Martin represented that these offers were based, at least in part, on Nationwide's use of a nurse practitioner evaluation. Despite multiple requests, Nationwide refused to put the factual and legal basis for its evaluations in writing and refused to disclose the nurse practitioner report upon which it apparently relied. Instead, on February 26, 2008, Nationwide increased the offers to $12,660.36 for Ms. Laux and $9,471.46. Again, Nationwide refused to disclose to its insureds the basis for these offers and its change in position. Thus, Ms. Laux and Ms. Brown were forced to request arbitration pursuant to their insurance contract with Nationwide Insurance Company.

Ms. Laux and Ms. Brown requested arbitration on March 12, 2008, but Nationwide did not provide the name of its attorney until June 9, 2008 or its arbitrator until June 16, 2008. As part of the arbitration process, Nationwide hired a well-known defense medical examiner, Dr. Ronald Lampert, to examine and issue a negative report against Ms. Laux. Dr. Lampert issued his standard report calling Ms. Laux a "symptom exaggerator." Dr. Lampert testified on behalf of Nationwide during the arbitration hearing. Dr. Lampert claimed to have performed testing on Ms. Laux that the arbitrators determined did not take place during his examination. Luckily, the examination was videotaped.

Interestingly, a couple days prior to the scheduled arbitration hearing on October 23, 2008, Nationwide presented, once again without any explanation as to the change in its evaluation, an offer that was nearly twice what it had previously offered on these claims. The arbitration was completed on October 23, 2008.


Ms. Brown was awarded $106,000.00.
Ms. Laux was awarded $163,000.00.


In addition, Nationwide Insurance Company paid $30,000.00 and $55,000.00 respectively for extra-contractual, insurance bad faith damages."

Did You Know??? Shane Harward is an avid Frisbee golf player

Monday, March 2, 2009

Solomon Relihan releases the Guardian BLOG

Solomon & Relihan, one of the most well known nursing home abuse law firms in Arizona, just released their new nursing home BLOG. "The Guardian BLOG" is intended to be a resource for anyone seeking information on nursing home or group home matters. A passionate advocate for the elderly and the developmentally disabled, lead attorney Martin Solomon has built his career on fighting for the most vulnerable among us.
Besides the BLOG, the firm maintains two content rich sites that deal with nursing home and group home neglect;