Friday, October 31, 2008

Nicole Lasiter and Stephanie Jackson Form New Firm

Congrats to Nicole Lasiter & Stephanie Jackson on the creation of their new firm; Lasiter & Jackson. Both attorneys are highly experienced and well regarded family law attorneys in Phoenix. Their office is located at One East Camelback Rd. Phoenix, AZ, 85012.

Thursday, October 30, 2008

Parsons & Goltry - September Site of the Month Winner

Congrats to the Phoenix IP law firm of Parsons & Goltry on winning azlawyermarketing's site of the month award for September, narrowly edging out Knapp & Roberts' car accident website.

The beautiful new site was designed by Jeff Lavallie. The award will be memorialized with a permanent link on the design page of my website.

Tuesday, October 28, 2008

New Search Engines - Redzee

While Google needn't worry yet, a number of new search engines have been released lately. Some offer a novel way of listing results. The picture to the left is the results page from Redzee. The results offer pictures of the websites that rotate.

Interestingly, the actual results closely mirror the Google results for most of these. If you don't see your site come up after searching for your name, you will need to submit your site. Most offer the ability to submit right on the search page.

Here are 4 I would check out;

- http://www.redzee.com

- http://www.searchme.com

- http://www.nexplore.com

- http://www.cooliris.com (download needed)

The good news is that our sites seem very visible on these platforms as well

Tuesday, October 21, 2008

Friday, October 10, 2008

Google Page Rank Myths

According to the Google toolbar, Findlaw.com achieved a Google page rank of 8 for the first time. Besides having a higher page rank than most legal website, the 8 equals the page rank of some notable online names like Ebay, monster.com, Amazon.com and WebMD. So what does this mean? Fundamentally, the ranking represents Google’s measure of importance of FindLaw.com to Web users. For a detailed discussion of page rank, please visit my "What is Google Page Rank? dated March 18, 2008.

As a follow-up to that article there are some common page rank misconceptions that need to be addressed;

Myth: PageRank values range from 0 to 10.
Truth: PageRank is a floating point number. Google rounds up the real value to the closest integer and puts it on the 0-10 scale, displayed in your browser toolbar.

Myth: PageRank value displayed in the toolbar is the one used to rank the results.
Truth: The toolbar value is updated every few months, with no regular schedule of update. Actual PageRank is calculated in real-time and is not reflected in the toolbar. The toolbar value should be considered not as a current rank but as a ballpark figure as of the latest toolbar update.

Myth: PageRank is the primary factor used to rank the search results.
Truth: Google employs many factors in ranking its search results – more than 200, of which PageRank is only one. Nobody outside the Google offices knows the actual weight of each factor. It is not uncommon for a site with a lower PageRank to outperform a site with a higher PageRank. Actual traffic and lead generation to a Web site – and not PageRank – are the best indicators of site success.