Arizona Workers' Compensation Law BLOG

Congrats to the Crossman Law Offices on the release of their new BLOG. The blog is dedicated to helping injured workers better understand the Arizona workers' compensation system. The blog is updated by Avery Crossman, an AV rated attorney who is considered a Specialist in Workers' Compensation by the State Bar of Arizona. A family firm, Avery practices with her dad Harlan who is also a Specialist in workers' compensation and has been practicing for over 30 years.

FindLaw Wins 5 Webby Awards

I am pleased to announce that FindLaw was recently recognized by the Web Marketing Association and the Annual Creativity Awards for excellence in developing law firm Web sites.

Presented by the Web Marketing Association, the WebAwards is the premier annual Web site award competition that names the best Web sites across 96 industries and spans 47 countries. This year, FindLaw won five WebAwards, which were given to entries that scored the highest in their respective category. FindLaw has been recognized with 12 WebAwards in the past and now has a total of 17 WebAwards. Our talented teams received awards in the following two areas:

Outstanding Web site
Brent Coon & Associates (www.bcoonlawespanol.com)
FindLaw Team:
Designer: Ashley Marsh
Content Writer: Louise Merriam
Search Engine Marketing Consultant: Jacqueline Urick
Attorney Editor: Michael Swensen
Developer: Charlie Alm

Legal Standard of Excellence
Infinity Sports & Entertainment Management Group (www.isemg.com)
FindLaw Team:
Designer: Matt Jewett
Content Writer: Eric Miklasevics
Search Engine Marketing Consultant: Jason Wainwright
Attorney Editor: Michael Nordskog
Developer: Nate Kennedy

Pillsbury & Levinson, LLP (www.pillsburylevinson.com)
FindLaw Team:
Senior Web Designer: Peter Otto
Content Writer: Joan Nyberg
Search Engine Marketing Consultant: Tami Esslinger
Attorney Editor: Eric Sponheim
Developer: Debbie Jaworski

Law Offices of Brian D. Primes, Esq., PLLC (www.primeslaw.com)
FindLaw Team:
Designer: Greg Jorgenson
Content Writer: Margaret Scheirman
Search Engine Marketing Consultant: Sarah Farmer
Attorney Editor: Allison Fiecke
Developer: Karl Ness

Robin Roshkind (www.familylawwpb.com)
FindLaw Team:
Senior Web Designer: Joe Lover
Content Writer: Jason Ponfil
Search Engine Marketing Consultant: Amelie Collins
Attorney Editor: Michael Taylor
Developer: Dennis Noviks

In addition, FindLaw received a Creativity Award for the design of Brian D. Primes’ Web site (www.primeslaw.com) by Greg Jorgenson. This is an exciting recognition because the 38th Annual Creativity Awards received a record 2,800 entries, spanning 44 countries. FindLaw has now been awarded a total of four Creativity Awards. Each of the awards signify our commitment to innovation, creativity and excellence in law firm Web design and showcase the exceptional talent we have at FindLaw.

Top Arizona Litigation Law Firm Opens Office in Yuma, AZ

Congrats to the law firm of Schneider & Onofry on the opening of their new office in Yuma, AZ. The experienced Arizona law firm now has 12 attorneys and handles complex litigation in a variety of practice areas; Business Litigation, Probate Litigation, Commercial Litigation, estate planning, transportation law, construction law and personal injury litigation.

The firm's Yuma lawyers will be handling cases throughout Yuma county, La Paz County & Parker, AZ.

Mystery Solved - PPC Bleeding of Results

As you may imagine I do lots of attorney searches. I am constantly searching in Google, Yahoo & MSN - checking on my clients online visibility. Although I don't provide PPC services, some of my clients do use it, so I am often monitoring PPC positioning as well. Over the last 3 months or so I have started to see a troubling trend in regards to PPC; Client's PPC ads were showing up in searches, for which they clearly were not paying for and that were completely unrelated to their practice. In the below example, a firm that practices exclusively in personal injury law, Solomon & Relihan began appearing in bankruptcy law searches? Of course, when this occurred I would always alert the attorneys to this, making sure that they tightened up their PPC program so that they would only be found for relevant searches.


However, every time this happened - there seemed to be no explanation. The attorney had checked with their PPC provider or checked their adwords account - it should have been impossible to show up for such an unrelated search. It was not until I alerted Dan Gukeisen, a Phoenix Bankruptcy lawyer, to this issue that I got the bottom of it. Dan of course was incensed when I showed him visual proof that his PPC ad was showing up in divorce searches. His PPC vendor, http://www.reachlocal.com/ looked into it and explained.

It appears that Google often "bleeds" PPC results from one search to the next. The idea being that if you were doing a search for "Arizona Personal Injury Lawyer" and you then did an altogether different search, say "Phoenix resorts and spas" - Google would place adwords from the prior search on that page, presumably to remind the searcher what he/she was just looking at. Perhaps in this way the advertiser gets some click thru benefit. While I guess I understand the theory - the practice raises some serious questions in my mind.

1) How does this practice effect the total number of impressions that Google counts for a particular keyword phrase?? Under this method, its conceivable that every ad is seen twice. Once for the relevant search and once for the follow-up and perhaps unrelated search. Since Google tracks the total number of impressions an ad or keyword phrase gets, I would be interested in knowing if these non-relevant searches are included. This may account for some of the "keyword exaggeration" that I spoke of in a previous post.

2) If an unrelated follow-up search is done, and a click thru is registered as a click, how is that click counted? As a click from the first relevant search or is the click counted as the non-relevant search that it is? I have a feeling its the former, since an attorney might be upset if they saw "Phoenix resorts and Spas" on a keyword report of phrases that he or she paid for.

3) How does the cost per click (CPC) affect this practice? Is Google interested in "bleeding results" from every search or only high dollar ads like personal injury? Do they "bleed" ads from less expensive ads? It does not appear so. I did a search for Phoenix Probate Lawyers (low CPC) followed by a search for Phoenix personal injury lawyer(high CPC). None of the probate PPC advertisers "bled" over to the personal injury search page. In addition, when I went from a personal injury search to a more expensive (in PPC) DUI search, none of the personal injury results bled over. While by no means a scientific sample, I have repeated this numerous times and I have seen a trend.

Of course the "bleeding" of PPC results is a far better explanation than the alternative, that PPC re-sellers or Google were mistakenly advertising the wrong keywords, or worse, that they were doing so on purpose. For this I want to apologize to the many PPC vendors I may have put in a bad light.

Kevin Garrison wins significant settlements for his clients

West Valley personal injury attorney, Kevin Garrison, has been on a roll of late. Racking up a number of large settlements and verdicts for his clients.

Arizona Drunk Driver Accident Settlement
Kevin Garrison sues drunk drivers and the bars that serve them too much. The law is clear- that a bar or restaurant that serves someone who causes an accident too much to drink shares responsibility with the driver for the harm they cause. Kevin believes that people who drink and drive and the businesses that serve them too much must be held accountable for their conduct. Recently Kevin secured a $100,000 settlement for the victims of a drunk driver.

Arizona Nursing Home Abuse Settlements
Kevin Garrison has the background and experience to obtain substantial settlements in claims against nursing homes and care facilities. Recently Kevin obtained two substantial settlements against nursing homes. The first involved recovery for the wrongful death of a patient who was left unattended, fell from a wheelchair, struck his head and died. Kevin also obtained a significant settlement for patients that developed bed sores while in the care of hospital facilities. Kevin believes that the keys to these cases is that the care facilities are subject to strict federal regulations. Showing a violation of the federal regulation is easy and usually leads the way to settlement.