Scottsdale AZ DUI Results

Congrats to Scottsdale DUI lawyer, Craig Rosenstein, on a recent string of fantastic DUI results he has gotten for his clients. An aggressive Scottsdale DUI trial attorney, Craig has gotten a number of DUI cases dismissed or reduced in the past year.

Craig accounts for his outstanding record through detailed & individualized representation. With a focus on DUI, Craig stays current with AZ DUI laws and the ever increasing consequences of a DUI.


Attached is a detailed account of some of his more impressive results;

Tracking Your PPC Spend

I am generally not a fan of pay-per-click (see my Perils of PPC article) as it can be a painfully expensive proposition for attorneys due to click fraud. Organic search will always provide a much better ROI for lawyers. However, if its managed correctly, it can be a source of qualified leads. To better manage PPC, you have to be able to track it. Anyone with a FindLaw site can differentiate PPC vs organic traffic as long as you add parameters to your PPC ad links.

Adding Parameters to your PPC ad Links

When the PPC manager writes the ad text, he or she is required to enter a Display URL and a Destination URL. The Display URL is the web address front end users see, the Destination URL is the actual web page users will land on when they click the add. The cool thing is that the front end users will still land on the correct page if we add the parameters - the main difference is that we'll be able to track the source of traffic.

Please ask the 3rd Party vendor to generate URLs that include ad info. Here's how:

1. Go to Google's URL builder.
http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578&hl=en

2. Enter the URL of the website.
3. Fill in the Campaign Source (such as Google, Yahoo!/Overture), Campaign Medium (such as PPC, bannerad) and the Campaign Name.
4. Click on the Generate URL button.
5. Add the URL to the Destination URL field of the ad management console.
6. Repeat this process for all online paid ads.

The 3rd party vendor could choose to do the above steps manually instead of using this tool, but this tool is good for consistency purposes and compatibility with analytics tools.

It's also a best practice to keep an Excel sheet of all the URLs generated for the paid ads, so that you can see how many campaigns you have running. This allows you to track the ads more effectively and efficiently. Please ask the 3rd Party vendor to send this to you.

*Special thanks to Lela Phommasouvanh, one of our senior search engine marketing specialists, on providing this information.

Eric Bersano - Los Angeles Attorney Marketing

My good friend, Eric Bersano has just released a website focused on helping attorneys market themselves online in the Los Angeles area. His site is full of useful information that will explain all of the tools that are available to attorneys online. There is a section on video, search engine optimization and internet myths and facts.

His website even has examples of lawyers that he works with and the sites that FindLaw has built for them. Visit his site and feel free to call him to get more information about marketing your law firm in Los Angeles.

Countering Negative Internet Stories

Upon hearing that I help attorneys achieve better google search results, an attorney once asked me to contact someone in Google and ask that they take down a negative story (a bar complaint) that kept appearing when he searched for his name on Google. Since the ABA estimates that over 75% of people check their attorney online before meeting with them- this is not a situation you want to find yourself in. Of course the notion that anybody could censure content on the internet is ridiculous, however, FindLaw can definitely help to mitigate the effects.

If an objectionable or negative story is appearing at the top of a Google search result for your name its not because the search engine has it out for you. Chances are, the offending content is simply the most relevant search result for your name. The best way to overcome that is by building a robust 'positive' web presence which will push down the bad stuff. An optimized content rich website, if done right, should deliver the best search result for an attorney name. In fact the home page and attorney bio page should both show up prominently in a name search. The second key is a well written FindLaw firm and attorney profile. Given the stature of www.FindLaw.com in the eyes of the search engines, FindLaw profiles are extremely visible and should show up high in the search results. Doing these two things should help push the negative content much further down the results page.