Thursday, September 29, 2011

Remembering Joe McDaniel...friend, client, student, teacher, blogger, lawyer


Around lunchtime almost any day of the work week, you could find Joseph McDaniel at Baby Kay’s Cajun Restaurant in Phoenix. And every month or so, I would be at his table. It was one of the great pleasures of my life, listening to Joe hold forth on whatever topic was uppermost in his mind.

Sometimes it was about me. “Alex, you should lose weight.” And he would give step-by-step instructions on how. Or it was about the magical healing powers of Vitamin C. (Somehow, everything could be cured by taking vitamin C, according to Joe.)

But the topic could be just about anything: Politics. Shotokan karate. Getting a book e-published. The Society of Creative Anachronisms. No wine at mass? Really? But no matter what the topic, it was always entertaining and enlightening, delivered with great humor and typical Joe McDaniel flair.

Joseph McDaniel, a leading Arizona bankruptcy attorney, died suddenly, Tuesday, September 27, 2011. I will miss him more than I can express.

I met Joe because he wanted to know more about online marketing. In the beginning I was the teacher, sharing with him all I knew about the internet. Joe was an apt pupil. I told him to blog at least twice a week. A month later, he had written 57 blog posts. Joe absorbed everything I said and started studying on his own. It was the way he did everything – always learning, then studying and then sharing what he knew. He became a prodigious blogger and savvy web marketer – rising to number one for the most competitive bankruptcy phrases in Phoenix. Eventually, he was teaching me about web marketing.

Joe was the lawyer’s lawyer, sharing what he knew.
One of Joe’s great legacies will be that of a mentor to other attorneys. Joe cared deeply about the profession of law and his chosen niche, bankruptcy. He devoted his career to becoming the best at what he did. He became a Certified Specialist in bankruptcy, was AV rated by his peers and led the bankruptcy section of the Bar. His bankruptcy blog reflected his amazing bankruptcy knowledge. The blog quickly became a national resource for young bankruptcy attorneys everywhere. He once told me, “Every question I have ever been asked in 30-plus years of practice is a potential blog post.” Joe had a lot to say.

As a bankruptcy attorney, Joe thrived in the recession, but it bothered him that so many of his peers were suffering. Lots of attorneys were coming to him for bankruptcy, and “baby lawyers” were not getting jobs. He started a blog called http://www.justforattorneys.com/ that showed lawyers how to succeed. He also made sure that his beloved paralegal Heidi kept his lunch hour open so that he could meet with any attorney who wanted to learn from him. I cannot begin to guess how many Arizona attorneys benefited from his wise and generous counsel.

From day one, Joe was far more than a client. He was a dear friend of mine and countless others. And, Joe, I’ll get serious about losing weight. Thank you for always caring.

***


A visitation is scheduled from 5:00pm to 8:00pm, Monday, October 3, 2011 at Messinger Indian School Mortuary, 7601 E. Indian School Rd., in Scottsdale. A funeral Mass is scheduled at 10:30am, Tuesday, October 4, 2011 at Blessed Sacrament Catholic Church, 11300 N. 64th Street, in Scottsdale. Burial will take place at St. Francis Catholic Cemetery in Phoenix at 48th Street and Oak. In lieu of flowers, contributions can be made to the Catholic Charities of Arizona: www.pathsofhope.com/donations or The Cookie Company (Children's Theatre) at Phoenix Theatre: www.phoenixtheatre.com

Sunday, July 3, 2011

Alex Morris Says Goodbye


Farewell Friends and Readers of AzLawyerMarketing

For the last a 5 and a half years I had then distinct privilege of representing FindLaw in Phoenix and Scottsdale (North of Thomas Rd.) What started as a promising sales job quickly grew into an all-consuming passion for me - trying to help Arizona attorneys become more successful online. This BLOG was a part of that quest, hoping that it would help educate my clients while assisting with their reputation management and search engine optimization. Over the past 4 years I somehow found the time to do over 1000 BLOG posts about attorney marketing in Arizona. Even more amazing though, was the fact that some of you actually found time to read it. To that I say thank you!

Last week I offered my resignation to FindLaw to pursue new opportunities. Therefore, this BLOG will no longer be maintained and ultimately redirected to a different web address.

If you are current FindLaw client I can assure you that FindLaw will continue to provide great service in my absence. Besides your dedicated account manager, my manager Jason O'Neil will take my place in the short term. Jason has been with FindLaw for 9 years and was my manager for the past 5 years. He is very familiar with our products, our processes and the Arizona territory. I could not imagine handing my territory to a more capable person. Here is Jason's contact info:

Jason O'Neil


jason.oneil@thomsonreuters.com


cell: 602-790-0202


No reader of the BLOG should interpret my departure as negative or one that proves a lack of confidence in FindLaw. Quite the contrary, FindLaw has always been and will continue to be a premier destination for online marketing services for attorneys. After almost 6 years, I am just ready to pursue a new challenge.

Representing the Arizona attorney community has been the professional honor of my life and I am eternally grateful to FindLaw for giving me that opportunity.

Regards,



Alex Morris

Saturday, June 11, 2011

Tim O'Connor Defense Makes List of "Arizona Civil Verdicts 2010"

Congratulations to Tim O’Connor of Schneider & Onofry, P.C. whose case was featured in “Arizona Civil Verdicts 2010” in the June 2011 Issue of Arizona Attorney. The claimed damages were high, but he defended successfully.

Mary Cameron v. John Christner Trucking, Kathryn Westbrook, Royal Express, Inc. and Paul Horta, Jr.  Maricopa County Superior Court, CV2006-011915

This case arose from a multi-vehicle crash in a dust storm.  Kathryn Westbrook was driving a tractor-trailer for John Christner Trucking on interstate 10 on Aug. 11, 2004.  A dust storm came through, and she stopped her truck in the road without its lights on.  Martin Cameron was driving behind the truck with his wife Mary Cameron as a passenger.  The Cameron car rear-ended the tractor-trailer.  Mary Cameron was getting out of the car when it was sideswiped by another tractor-trailer and then rear-ended by Paul Horta, Jr., who was driving a tractor-trailer for Royal Express. The Cameron car then caught on fire.  Martin Cameron was killed by the collision and fire, and Mary Cameron fractured her ankle and foot and had degloving injuries to her leg.  The Camerons claimed that Westbrook and Horta were negligent for their part in the crash.  They asked the jury for more than S6 million.  Westbrook, Horta and their companies argued that all of the drivers had reduced visibility due to the dust storm and that they acted reasonably.  Arizonans must be sympathetic to dust storm havoc, because we also noted a significant defense verdict in 2006 that arose from similar facts.

Wednesday, May 25, 2011

Moving On Up





Robaina & Kresin Move Offices

Congrats to my friends at Robaina & Kresin on their gorgeous new office space on the seventh floor of One East Camelback Rd. in Phoenix. The recently renovated space is huge, taking up more than half of the seventh floor.


The employment law firm had occupied a much smaller space on the third floor. However, thanks to incredible growth - (the firm has gone from one attorney to 4 in the last 2 years) a larger space was necessary.

Saturday, May 21, 2011

It Could Be Worse - Online Reputation Management for Rick Santorum

Rick Santorum's Google Problem

I have talked with a lot of attorneys who are upset by what comes up when they Google their name. Luckily, through proactive online reputation management, most offending results can be pushed down. But what happens if your name is purposely targeted by hundreds of thousands of people bent on ruining your Google reputation?

This is the unfortunate case of Presidential hopeful Rick Santorum, whose "Google Problem" is now stuff of legend. In 2003, then Senator Santorum made some controversial statements about homosexuality. In response, a nationally syndicated sex advice columnist, Dan Savage started a campaign to redefine "Santorum" as a disgusting aspect of a gay sex act. A website was created for the term and it has occupied the number one position in Google for the past 8 years. Worse, many of the other results for the Senator's name reference the controversy. This means that Senator's Santorum's actual website is the 5th result for "rick santorum".

So why does Google have it out for the Republican candidate? And what could he do to rectify the problem? Well the first answer is that they definitely do not have it out for the ex Senator from Pennsylvania. Google relies on their algorithm to sort things out. While I don't pretend to know the exact Google algorithm (they change it 6-8 times a day) there are 3 obvious factors that play a role here.

The Streisand Effect - the candidate should never have talked about the controversy in the press - which he has done on a number of occasions. This generated much more interest and caused a huge spike in links to the bad site - many from highly ranked media websites. I have seen this happen at a smaller level with attorneys who are moved to respond to a negative review on a website like ripoffreport.com. This is always a bad idea since the new content will only make the negative item a stronger search result and attract additional comments from others.

Links - The offending website has over 18,000 inbound links while Rick's campaign site has just over 3000 inbound links. If Rick is to bridge the gap, he will need to get serious about link building. I would also suggest that the campaign enlist a team of fanatic bloggers to chronicle their campaign. Maybe some conservative Arizona attorneys might throw some links his way? I would also suggest adding more content to the home page. Rick Santorum's website is nice to look at but it has barely any content on it. (This is one reason why the massive law firms never show up in Google searches).

With all that said, this Google Problem may be too big too fix. Even if they did attempt to search engine optimize their way out of it, their efforts would likely re-spark a renewed SEO arms race with the other side - who will likely be deeply motivated to prevent a Santorum presidency. His only hope may be to give in to the extortionist demands of Dan Savage and donate $5 million to a gay rights organization.

Thursday, May 12, 2011

Self Storage Facility Overtime Claims and Lawsuits

Self Storage Overtime and Wage Lawyer

I caught up with Arizona overtime lawyer, Michelle Matheson yesterday. Michelle has been very busy settling a number of large overtime claims against Self Storage owners in Arizona. Apparently, many owners are operating in violation of Arizona's overtime laws.

Operators of these self storage facilities often live at the facility and are required to work very long hours at a pay rate that works out to be under the Federal Minimum Wage. While Federal law allows an offset for a housing allowance, Arizona law does not.

If you work at a self storage facility, you could be entitled to a wage and hour or overtime claim. Contact Michelle Matheson at www.azovertimelawyer.com

Thursday, April 28, 2011

"Beyond the Basics: Best Practices for Building Your Law firm Online"

FindLaw Webcast - May 10th

The May 10th webcast is entitled “Beyond the Basics: Best Practices for Building Your Law Firm Online” targets law firms who already have a solid Web presence and are looking to leverage the latest legal marketing trends to stand apart from their competitors in a crowded legal marketplace.

The following are links to register for the two sessions of the event:

5-10-11 @ 11 am CST http://event.on24.com/r.htm?e=292403&s=1&k=236049F68A5702361C04DCA8B36404C1

5-10-11 @ 3 pm CST http://event.on24.com/r.htm?e=292404&s=1&k=130FBB529B3DE5CCAECB4C0E6B48BE1D