Friday, September 12, 2014

Craig Knapp Relaunches on a New Domain

New Domain Launch

Congrats to Craig Knapp on the release of his new website and domain  This site replaces his old URL .    For many years Craig enjoyed a dominant web presence for personal injury in Arizona and Phoenix.   Unfortunately his former SEO provider had used a number of SEO tactics that were against Google guidelines.   Most of the 20,000 links pointing to his old domain were poor quality links used only to manipulate the search results.   While there was a time where those links helped him, these days those links are toxic - negatively impacting the search algorithm.   Even if Craig was ranking for some phrases now, there is no doubt that one of the future Google Penguin updates would have affected him.

Starting over on a clean domain allows the firm to start fresh.   From now on, only quality, naturally occurring links will be added to his site.   Hopefully this will translate into strong ranking for his new site.

Tuesday, September 2, 2014

Michie Hamlett - Charlottesville, VA

Virginia Trial Law Firm launched Website

Congrats to the Michie Hamlett Law firm on the release of their new website:  The new site contains some very cool features.   One innovation is the attorney BIOs, Instead of a standard page of code that can be difficult to change for a non-programmer, the site incorporates custom editable fields - allowing attorneys to make edits to their bios by themselves.

Another cool feature is how the site is separated into three distinct areas:  Personal Injury, Consumer, and Personal Services.   This means that if a searcher lands on a personal injury page - the site acts like a focused personal injury website - giving the searcher the impression of focus and should boost conversion.

Friday, August 29, 2014

New Medical Malpractice Site

Congrats to Knapp & Roberts on the release of their new focused medical malpractice website:    Led by Craig Knapp, the Scottsdale and Phoenix based firm handles serious medical malpractice claims throughout the State of Arizona.    The firm previously had a medical malpractice site hosted by a well known legal website company.   Unfortunately, due to their linking practices - the old domain was badly penalized and the firm was forced to relaunch on this new URL with all new content.   The good news is that clean domains with great content and quality links - (what Google looks for) are ranking much sooner these days.   I wrote a post about this last November.

Friday, August 22, 2014

Very Cool Insurance Defense/Corporate Law Site

Historically,  iLawyermarketing has not built many corporate/insurance defense websites.   One reason is that these firms tend not to need search engine optimization (SEO).   Insurance companies tend to hire law firms based on reputation or existing relationships.  

But when SEO is not a driving requirement, it does 'free' our designers to get very creative - since they no longer have to fit in lots of content on the home page.   This is what happened with the new site for Stutz Artiano Shinoff and Holtz - a Southern California civil litigation firm.   The home page features a series of 6 compelling photos and bold taglines to describe the firm.   It definitely gives the firm a very modern and sophisticated feel.

Thursday, August 21, 2014

Pigeon Update

Google launched yet another major shakeup with what many are calling the "Pigeon Update".   The update focused on the algorithm that governs the map results or 7 pack .

The Pigeon update made organic SEO signals a bigger part of the map algorithm.   Thus a lawyer that had a strong organic presence but not a strong map presence, will now have a much better chance of showing up in the maps.   Conversely, someone who had a strong map presence, but a weak organic presence likely saw a drop in the map rankings.   For example in San Diego had been the top ranked organic result for some time for "San Diego Family Lawyer" yet had never been featured in the maps.   After Pigeon, she is now the top result in the maps as well.

Here is a nother great example.   In Nashville, our client Phillip Miller had the top ranked site for "Nashville Motorcycle Accident Lawyer" in the organic results and was never featured in the maps.  Now, after Pigeon,  he is also number one in the maps as well.

This of course is a further blow to anyone who engaged in bad link practices.   For many clients hurt by Penguin, their continued strong map presence was often their saving grace.  But this is very good news for any attorney who is engaged in quality SEO practices.

Law Offices of Scott David Stewart

One of the most successful family law firms in Arizona just launched a new website with ilawyermarketing.   The site was previously with Scorpion Design.   The leading divorce firm has 5 attorneys who all practice exclusively in domestic relations and has offices in Mesa, Scottsdale, Chandler, Phoenix, Peoria, and Glendale.

The new site has well over 200 pages of family law content, creating arguably the best informational source for Arizona family law on the Internet.

Tuesday, August 19, 2014

AVVO Client Choice Award

AVVO is definitely a site all attorneys should be aware of.   Their simple (1-10) ranking system for lawyers has been a big hit with consumers and the search engines.   Increasingly, AVVO can be found in the organic search results for very competitive terms.   One way to distinguish yourself in AVVO is the use of their badges, which can be placed on your site.   If you are lucky enough to have a 10.0 rating in AVVO, you can sport their AVVO rating badge - seen here as displayed on Phillip Miller's personal injury website :

Another badge AVVO offers is the Consumer Choice Award.   This badge is given to any AVVO attorney who has accumulated at least 12 reviews of 4 stars or more.    Phoenix Criminal Lawyer, Craig Orent, just got his: